7 Reasons You Avoid Success

Could you be subconsciously sabotaging your success?

Caterina Kostoula
4 min readMay 17, 2021

Is fear of success even a thing? Apparently, it is. And it is sneakier than the fear of failure as it is harder to identify.

Even if you acknowledge it, you are more likely to keep it to yourself as you do not think other people will understand. After all, fear of success sounds so unreasonable.

Let’s unpack it. Here are seven different forms of fear of success:

1. Success comes with a sacrifice.

Laura never pursued a lot of money in her career. Recently, she joined a coaching group working on financial health. The coach asked the group to remember the wealthiest person they knew when they were children. Laura froze.

The wealthiest person she knew as a child was her aunt. Her vast fortune came as compensation from the employer of her husband, a shipping company. Her husband was part of a shipping crew, and he sunk along with his ship when they were accidentally caught in the middle of a war conflict in the Middle East.

Laura remembers visiting her aunt in her vast, newly-bought block of flats. She also remembers the look of devastation in her aunt’s eyes as she had just lost her husband.

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Caterina Kostoula

Helping you connect to your vision so that you live life to the fullest. Vision Coach at www.theleaderpath.com. Former Googler.